Tuesday, October 16, 2012

Madras University MBA Syllabus Distance Education - DDE MBA Syllabus



Madras University MBA DDE Syllaubs Distance Education - DDE MBA Syllabus



Madras University MBA Syllaubs Distance Education MBA Syllabus

First Year

Management Principles
Quantitative Methods in Business
Organizational Behavior
Management Accounting
Managerial Economics
Legal Systems in Business
Research Methodology and communication
Applied Operations Research
Human Resources Management
Marketing Management

Second Year

Production and Materials Management
Financial Management
Computer Languages for Management
Business policy and Strategic Management
Management Information Systems and Electronic Data Processing
International Marketing

Elective subjects(choose any one below)


a)Marketing
b)Finance
c)Systems
d)Human Resources

Project Work

Viva Voce

Syllabus for Elective Subjects

MARKETING

Marketing Research and Consumer Behavior
Advertising Management and Sales Promotion
Sales Management and Distribution Management
Services Marketing

FINANCE

Corporate Finance
Security Analysis and Portfolio Management
Tax Management
Merchant Banking and Financial Services

SYSTEMS

Data Base Management Systems
System Analysis and Design
Decision Support System
E-Business Technology and Management

HUMAN RESOURCE

Industrial and Labour Relations
Human Resources Development (HRD)
Total Quality Management
Training and Development

OPTIONAL SUBJECTS
Students may select any Two Subjects from any one of the following Two Groups in lieu of PROJECT WORK)
GROUP-A
Retail Marketing
Rural Marketing
Industrial Marketing
Customer Relations Management and
Relationship Marketing

GROUP-B
Organizational Development
Entrepreneurship and
Management of Small Business
Derivatives
Risk Management and Insurance




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10/16/2012 03:30:00 AM

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